Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important.

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Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important.

-- Steve Jobs

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The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

-- Steve Jobs

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So Mac OS X is cross-platform by design, right from the very beginning. So Mac OS X is singing on Intel processors, and I'd just like to show you right now. As a matter of fact... this system I've been using here... Let go have a look... So.. we've been running on an Intel machine all morning.

-- Steve Jobs

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Those who are crazy enough to think they can change the world usually do.

-- Steve Jobs

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Things don’t have to change the world to be important.

-- Steve Jobs

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It will go down in history as a turning point for the music industry. This is landmark stuff. I can't overestimate it!

-- Steve Jobs

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