I’m convinced that about half of what separates successful entrepreneurs from the non successful entrepreneurs is pure perseverance. It is so hard, you pour so much of your life into this thing, there are such rough moments in time, that most people give up. I don’t blame them, it’s really tough.

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I’m convinced that about half of what separates successful entrepreneurs from the non successful entrepreneurs is pure perseverance. It is so hard, you pour so much of your life into this thing, there are such rough moments in time, that most people give up. I don’t blame them, it’s really tough.

-- Steve Jobs

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The minute that you understand that you can poke life and actually something will, you know if you push in, something will pop out the other side, that you can change it, you can mold it. That’s maybe the most important thing. It’s to shake off this erroneous notion that life is there and you’re just gonna live in it, versus embrace it, change it, improve it, make your mark upon it.

-- Steve Jobs

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Innovation is the ability to see change as an opportunity – not a threat.

-- Steve Jobs

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The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

-- Steve Jobs

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So Mac OS X is cross-platform by design, right from the very beginning. So Mac OS X is singing on Intel processors, and I'd just like to show you right now. As a matter of fact... this system I've been using here... Let go have a look... So.. we've been running on an Intel machine all morning.

-- Steve Jobs

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It will go down in history as a turning point for the music industry. This is landmark stuff. I can't overestimate it!

-- Steve Jobs

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