I’m convinced that about half of what separates successful entrepreneurs from the non successful entrepreneurs is pure perseverance. It is so hard, you pour so much of your life into this thing, there are such rough moments in time, that most people give up. I don’t blame them, it’s really tough.

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I’m convinced that about half of what separates successful entrepreneurs from the non successful entrepreneurs is pure perseverance. It is so hard, you pour so much of your life into this thing, there are such rough moments in time, that most people give up. I don’t blame them, it’s really tough.

-- Steve Jobs

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Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important.

-- Steve Jobs

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So Mac OS X is cross-platform by design, right from the very beginning. So Mac OS X is singing on Intel processors, and I'd just like to show you right now. As a matter of fact... this system I've been using here... Let go have a look... So.. we've been running on an Intel machine all morning.

-- Steve Jobs

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It's not the tools that you have faith in - tools are just tools. They work, or they don't work. It's people you have faith in or not. Yeah, sure, I'm still optimistic I mean, I get pessimistic sometimes but not for long.

-- Steve Jobs

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Don’t let the noise of other’s opinions drown out your own inner voice. –

-- Steve Jobs

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The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.

-- Steve Jobs

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